Project at a glance
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Sales representative: Bonnie
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Supplier: HonglinCable
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Customer: Kadir Adiyaman, FOCUS POWER SOLUTION COMPANY LIMITED (Turkey)
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Product: 4×400 Power Cable — steel wire armored (SWA) power cable
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Quantity: 1,300 meters
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Order confirmed: September 3, 2025
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Region: Turkey
Table of Contents
Executive summary
On September 3, 2025, HonglinCable closed a strategic order with FOCUS POWER SOLUTION COMPANY LIMITED for 1,300 meters of 4×400 steel-wire armored power cable. This partnership—led on the supplier side by sales executive Bonnie—demonstrates HonglinCable’s ability to deliver heavy-duty power distribution solutions that meet demanding project timelines and technical expectations for customers in Turkey.
Customer challenge
FOCUS POWER SOLUTION was preparing a mid-scale power distribution upgrade requiring robust, reliable feeders capable of withstanding mechanical stress and harsh installation conditions. The client needed a cable solution that would:
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Carry three-phase power reliably at medium/low voltage levels,
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Be mechanically protected for direct burial or industrial routing, and
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Be delivered within a tight window to align with site schedules.
Our approach
Bonnie from HonglinCable led a consultative sales process focused on matching product performance to the customer’s specifications and timeline:
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Technical alignment: We reviewed the customer’s load and installation environment and recommended the 4×400 conductor configuration with steel wire armoring for superior mechanical protection and long service life.
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Specification clarity: Detailed material and dimensional information was provided so FOCUS POWER SOLUTION could validate compatibility with their cable trays, joints, and terminations.
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Quality assurance: HonglinCable outlined inspection and testing checkpoints—visual inspection, conductor resistance checks, and mechanical armoring integrity tests—to ensure each spool met agreed acceptance criteria before shipment.
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Logistics planning: A coordinated shipping and documentation plan was prepared to meet the customer’s project timing in Turkey and to simplify customs clearance and on-site receipt.
Execution & delivery
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The order for 1,300 meters of 4×400 steel-wire armored power cable was confirmed on September 3, 2025.
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Production and inspection steps were aligned with the customer’s acceptance requirements. HonglinCable implemented staged quality checks so the cable could be released for shipment only after passing defined tests.
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Clear delivery documentation and containerization planning ensured the shipment was ready for ocean/land transport to Turkey with minimal handling risk.
Results
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Fit-for-purpose solution: The 4×400 steel-wire armored power cable provided the mechanical protection and electrical carrying capacity the client needed, reducing the risk of damage during installation and operation.
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Streamlined procurement: By working directly with HonglinCable and through Bonnie’s hands-on coordination, FOCUS POWER SOLUTION received timely technical answers and a single-point contact for the entire transaction.
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Strong working relationship: The transaction reinforced HonglinCable’s reliability as a supplier for project-critical power infrastructure components and opened the door for potential future collaborations.
Why this solution worked
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Product suitability: Steel wire armoring on a 4×400 power cable gives installers greater confidence for exposed, buried, or mechanically demanding routes.
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Proactive sales support: Bonnie’s technical coordination and logistics planning removed common procurement friction points.
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Transparent quality measures: Pre-shipment inspections and clear acceptance criteria reduced surprises at delivery and ensured the client got what they specified.
Next steps & future cooperation
HonglinCable and FOCUS POWER SOLUTION COMPANY LIMITED have positioned themselves to explore additional supply opportunities, including further lengths and complementary accessories (terminations, joints, and cable management solutions) to support the client’s ongoing projects in Turkey. Bonnie remains the dedicated contact for follow-up orders and technical support.
Contact
For inquiries about heavy-duty power distribution cables or to discuss project requirements, reach out to HonglinCable’s sales team and request Bonnie for project quotations and technical consultation.
